“In Convince Me, Gambardella and Massey offer a fresh look at the art of persuasion. By blending the tactics of hostage negotiation with the finest of public relations, they have created a valuable guide for anyone keen to broaden and deepen their persuasive powers.”
DANIEL H. PINK
#1 New York Times bestselling author of To Sell Is Human,
The Power of Regret, and When
Infused with real-life tales from high-stakes situations and neuroscience insights, Chip Massey and Adele Gambardella equip you with tools for every business scenario. Elevate your influence with "Convince Me".
Order today and claim your exclusive bonuses
Infused with real-life tales from high-stakes situations and neuroscience insights, Chip Massey and Adele Gambardella equip you with tools for every business scenario. Elevate your influence with "Convince Me".
Order today and claim
your exclusive bonuses
your exclusive bonuses
Unlock insider secrets from an
FBI hostage negotiator and top DC publicist
FBI hostage negotiator and top DC publicist
Chip Massey
Adele Gambardella
When it comes to succeeding in business, creativity and hard work are important, but there's one skill that stands above the rest: the ability to convince people to do what you want them to do.
Whether you are making a sale, closing a deal or negotiating a promotion or securing seed funding -- the power of persuasion is king and who better to teach you than an former FBI hostage negotiator and an award-winning DC publicist and crisis communications expert?
Convince Me combines Adele Gambardella and Chip Massey's decades of collective experience to help you pursue your most ambitious goals without the slightest hesitation.
The book provides a look at high-risk situations, explains how to utilize these insights to develop powerful convincing skills, and shows how to adapt these skills for any person, in any situation.
Master the Art of Convincing to Get What You Want in Business and In Life
- Free yourself from the repetitive behaviors and negative self-perception that holds you back
- Push yourself beyond your comfort zone and gut instincts in any setting and situation
-
Accurately read people
-- and even -- entire rooms -- at a glance
- Improve your negotiation skills, your close rate, your career and your personal relationships using advanced convincing tactics
Unlock insider secrets from an FBI hostage negotiator and top DC publicist
When it comes to succeeding in business, creativity and hard work are important, but there's one skill that stands above the rest: the ability to convince people to do what you want them to do.
Whether you are making a sale, closing a deal or negotiating a promotion or securing seed funding -- the power of persuasion is king and who better to teach you than an former FBI hostage negotiator and an award-winning DC publicist and crisis communications expert?
Convince Me combines Adele Gambardella and Chip Massey's decades of collective experience to help you pursue your most ambitious goals without the slightest hesitation.
The book provides a look at high-risk situations, explains how to utilize these insights to develop powerful convincing skills, and shows how to adapt these skills for any person, in any situation.
Master the Art of Convincing to Get What You Want in Business and In Life
- Free yourself from the repetitive behaviors and negative self-perception that holds you back
- Push yourself beyond your comfort zone and gut instincts in any setting and situation
-
Accurately read people
-- and even -- entire rooms -- at a glance
- Improve your negotiation skills, your close rate, your career and your personal relationships using advanced convincing tactics
What Are Others Already Saying About 'Convince Me?'
“In Convince Me, Gambardella and Massey offer a fresh look at the art of persuasion. By blending the tactics of hostage negotiation with the finest of public relations, they have created a valuable guide for anyone keen to broaden and deepen their persuasive powers.”
DANIEL H. PINK,
#1 New York Times bestselling author of To Sell Is Human, The Power of Regret, and When
“If you want to become impossible to say no to, read this book. You’ll find tactics to be convincing you’ve never heard of before.”
JASON FEIFER,
Author of Build for Tomorrow and Editor in Chief of Entrepreneur Magazine
“Just 20 minutes with this book and it will change the way you think about selling. This is an essential book for anyone in sales . . . and everyone is in sales.”
JOE PULIZZI,
Author and founder of Content Marketing World
What Are Others Already Saying About 'Convince Me?'
“In Convince Me, Gambardella and Massey offer a fresh look at the art of persuasion. By blending the tactics of hostage negotiation with the finest of public relations, they have created a valuable guide for anyone keen to broaden and deepen their persuasive powers.”
DANIEL H. PINK,
#1 New York Times bestselling author of To Sell Is Human, The Power of Regret, and When
“If you want to become impossible to say no to, read this book. You’ll find tactics to be convincing you’ve never heard of before.”
JASON FEIFER,
Author of Build for Tomorrow and Editor in Chief of Entrepreneur Magazine
“Just 20 minutes with this book and it will change the way you think about selling. This is an essential book for anyone in sales . . . and everyone is in sales.”
JOE PULIZZI,
Author and founder of Content Marketing World
About the Authors
Adele Gambardella owned an award-winning PR agency in Washington, DC for 15 years, where she served as spokesperson for a variety of Fortune 100 companies, including DuPont, Deutsche Bank, Lockheed Martin, SAP, and Verizon. She has also served as PR strategist, corporate counsel, and crisis management for clients that include United Nations, Facebook, Johnson & Johnson, and President Biden. She is the co-founder, with Chip Massey, of The Convincing Company. She has taught crisis communications and business at Princeton, Cornell, George Mason, and Georgetown, and is a contributor to the Wall Street Journal, Inc., and Entrepreneur.
Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office's Crisis Negotiations Teams, and won the prestigious FBI Directors Award. He is the co-founder, with Adele Gambardella, of the Convincing Company, a crisis communications and training firm, where he guides executives and their teams in how to apply the Bureau's negotiation techniques to business situations.
About the Authors
Adele Gambardella owned an award-winning PR agency in Washington, DC for 15 years, where she served as spokesperson for a variety of Fortune 100 companies, including DuPont, Deutsche Bank, Lockheed Martin, SAP, and Verizon. She has also served as PR strategist, corporate counsel, and crisis management for clients that include United Nations, Facebook, Johnson & Johnson, and President Biden. She is the co-founder, with Chip Massey, of The Convincing Company. She has taught crisis communications and business at Princeton, Cornell, George Mason, and Georgetown, and is a contributor to the Wall Street Journal, Inc., and Entrepreneur.
Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office's Crisis Negotiations Teams, and won the prestigious FBI Directors Award. He is the co-founder, with Adele Gambardella, of the Convincing Company, a crisis communications and training firm, where he guides executives and their teams in how to apply the Bureau's negotiation techniques to business situations.
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